Cadillac 'Low Key' during Super Bowl

[Rich S]

Cadillac chose to go "low key" during the Super Bowl, even though they're in the midst of a multi-year contract to provide the Super Bowl MVP with a vehicle. Here is the story:

http://www.profootballtalk.com/2009/02/03/cadillac-stays-low-key-at-super-bowl/

In my opinion, it doesn't make much sense to miss this already paid-for marketing opportunity, for Cadillac. There should have been various Cadillac models around the corners of the field area (as done in the recent past), etc. It's water over a duck's back, now! Interesting to see that Santonio Holmes selected a Hybrid, too. 

[Brian McKee]

I agree. They were bound by contract to provide the winner a auto.  Since they had to do that anyway, why not have some Cadillac models on display?

Especially the CTS should have been there, since it is one of Cadillac's best sellers now.