Cadillac Advertising on The Academy Awards

[Scot Minesinger]

Agree with Big Apple Caddy about the new Lincoln Continental.  It is a FWD V-6, and the writes up call it a mid size car.  The production version was watered down from show car - that chrome around bottom of show car made it cool and unique - now it is like any other car.  Lincoln should have saved the Continental name for a better car.  Frankly, I think Cadillac has a better chance than Lincoln to capture more of the luxury car market.  Advertising is important, but all these cars ultimately speak for themselves when they are driven and seen in person.  Have generally heard positives for the CT6. 

[Rich S]

Today I received "Cadillac Magazine" in my e-mail. Although I have purchased three new Cadillac CTS's (2003, 2008 and 2013), and I perceive myself as a desired repeat customer (being a 52 year old professional), the featured articles are somewhat vulgar to my tastes. Here is a link to some of them on the Cadillac web-site:

http://www.cadillac.com/world-of-cadillac/cadillac-house.html?eVar36=MRM_eml_cad_own_Q1_en_0317_14906277452

This content lacks sophistication and refinement and it does not, in my opinion, reflect qualities customarily associated with standards of good taste. Until Johan DeNyscheen (sp?) and his team, Cadillac marketing projected a more genteel positioning of the brand.

I would rather see these funds spent offering better products with more distinctive styling, as my previous post alluded to--such as a convertible with an array of colors for personalization (even if optional, such as Mercedes' Designo editions). The CT6 interiors, in all but the Platinum editions, regularly receive criticism from reviewers for the excessive use of plastic and "GM parts bin" hardware.

It would be helpful if new Cadillacs had a bigger role in the ads. This corporate social commentary is a far-fetched scheme to propel Cadillac back to Standard of the World status. Small wonder the U.S. market sales of new Cadillacs continues to decline.

[Bill Young]

Folks seem to be throwing their opinion's in the ring so here goes mine. I have owned over 30 old Cadillac's ranging from 1955 thru 3 - 1990 Brougham's . I am 62 I now have a 1972 Cadillac Fleetwood Eldorado Convertible that I bought about November 2014. I state the car's whole name as one of my big gripes is this ct6 xtz stuff. I still maintain Cadillac has in the past always been an American  leader and went their own way . If people want a Mercedes or a BMW they will buy one not a GM built American foreign car wanna be. Our every day car is a 2016 Dodge Challenger shaker Hemi , and a 2005 Dodge Hemi pickup Rumble Bee . The thing these two vehicles have in common is that they look , feel and drive like an American car . Also there are choices in colors and interior. I personally am sick to death of white , black , silver and gray cars with no chrome and black or gray interior's that are all little 4 door pillared sedans with black wall tires  . They refer to the new Cadillac's as luxury cars well their definition of luxury and mine are two different things. To me Luxury means long wheel base , flowing lines Chrome , pleasing color choices both in and out . In my mind Cadillac died a long time ago . No joke I would not trade my '72 for a new Cadillac even up , they bore me to tears. One Mans Opinion .

[Walter Youshock]

AMEN, Bill!!!!  Exactly what I've been saying for years.

Now that I'm in a position to buy a new Cadillac, there's not one I'd throw my money away on.  Never thought that would happen in my life.

[35-709]

Hear, hear!

[Scot Minesinger]

True, I dreamed of the day that could drive to a Cadillac dealer any buy any new one I wanted.  That day came in 2005 when my 1995 Fleetwood was time to be replaced (bought it used in 1997).  There was nothing they made that was of any interested so bought a RWD Hemi-V-8 Dodge Charger for cash, which was nice but not as great as the 1995 Fleetwood.  It was better IMO (have to have RWD V-8 that seats 5 comfortably) than any new Cadillac at the time especially if the 33k price is factored in.  I still own the 2006 Dodge Charger today, it was trouble free, and will probably gift it to my daughter this May when she graduates college and starts her career.  The CT6 is the only Cadillac that comes close, but hate the no V-8 thing - understand one may be on the way.  Now that my daughter is leaving the nest, now I can get by with a car that seats 4 comfortably, and soon just two passengers.

BTW Bill - so true!

[johnmereness]

I liked their choice of "Green" on 1941 chosen for advertisement - a lot of Black ones out there, but the Greens were very popular choices in 1941.

[Big Apple Caddy]

True, I dreamed of the day that could drive to a Cadillac dealer any buy any new one I wanted.  That day came in 2005 when my 1995 Fleetwood was time to be replaced (bought it used in 1997).  There was nothing they made that was of any interested so bought a RWD Hemi-V-8 Dodge Charger for cash, which was nice but not as great as the 1995 Fleetwood.  It was better IMO (have to have RWD V-8 that seats 5 comfortably) than any new Cadillac at the time especially if the 33k price is factored in.

Any new one you wanted?  You didn't like the 2006 Cadillac STS?  It was RWD with available V8, similar passenger volume as the Charger, etc.   It was also more affordably priced, inflation adjusted, than the front drive Seville SLS from ten years earlier.

[Scot Minesinger]

Big Apple Caddy,

The 2006 STS to me was not a large car.  The rear legroom was not there and the trunk was not that large.  The Dodge Charger has much better rear seat leg room and seems way larger.  If the 2006 DTS was RWD probably would have bought that.  Plus cannot deny that the Dodge with RWD Hemi V-8 was half the price of an STS w/V-8.

Back in 2005 in September bought the Dodge, then in November bought my first classic my 1970 red DVC, and in 2006 a new Suburban for my wife.  Since then bought two more 1970 Cadillacs.  Now I have as my daily drivers a 2007 CVPI, plus of course the three 1970 Cadillacs.  My wife (2014 Chrysler 300 w/hemi V-8) and three kids are all good on cars for now.  I'm thinking again, that I'm ready for a new car.

Here it is 2017 and there is not an urgency for me to buy a new car, but by 2019 I will probably do it.  There remains no large RWD V-8 powered Cadillac with a good size back seat for what over 20 years now.  Since the 2007 CVPI will probably last the rest of my life, if the new Cadillac Flagship is really cool, might consider it.

[Eric DeVirgilis CLC# 8621]

Agreed 100% with Scot - the interior room 2006 STS is not generously sized by any stretch of the imagination. So cramped in fact, my father said, what the ^#%* Cadillac is this? "We'll take the Buick" (his '96 Park Avenue) which, I regret to say is far more comfortable and rides infinitely better than the STS. I also have to admit the Park Ave seems to ride a lot better than 2006 - 2011 DTS models as well.

Comfort never goes out of style and I repeat, the market is saturated with the so called European "sports sedan" concept. What else contributed more to Cadillac's success over the decades than the being the ultimate in comfort? 

Maybe the CT6 rides like a Park Avenue -  I have my doubts but we'll see.

[Big Apple Caddy]

Plus cannot deny that the Dodge with RWD Hemi V-8 was half the price of an STS w/V-8.

You could get into a V8 STS for a lot less than twice the price of a Charger V8 but it does have a smallish trunk.

Here it is 2017 and there is not an urgency for me to buy a new car, but by 2019 I will probably do it.  There remains no large RWD V-8 powered Cadillac with a good size back seat for what over 20 years now.  Since the 2007 CVPI will probably last the rest of my life, if the new Cadillac Flagship is really cool, might consider it.

Cadillac has hinted that there would be a V8 for the CT6 but nothing, that I know of, has been made official yet.

Lincoln doesn't offer a V8 in any of their models right now, nor do they have a RWD sedan of any size.  I'm not sure what their future plans are.  Cadillac and Lincoln seem to focus more on the imports than each other these days but it will be interesting to see what the coming years bring for both brands.

[Big Apple Caddy]

Agreed 100% with Scot - the interior room 2006 STS is not generously sized by any stretch of the imagination. So cramped in fact, my father said, what the ^#%* Cadillac is this? "We'll take the Buick" (his '96 Park Avenue) which, I regret to say is far more comfortable and rides infinitely better than the STS. I also have to admit the Park Ave seems to ride a lot better than 2006 - 2011 DTS models as well.

The '96 Buick Park Avenue was certainly a bigger car than the later STS just as the DTS was a bigger car than the STS.

[Eric DeVirgilis CLC# 8621]

...the DTS was a bigger car than the STS.

...and the '96 Park Avenue.