1917 Cadillac Ad

[Ohjai]

I was going through some of my old books and came across this ad from 1917.  I thought some of you would enjoy reading it.

Jim

[wrench]

I will make a strange point. I was struck by the image of the building behind the car. If you notice how far off the ground the main floor windows are. I learned during a tour of a historical district home that buildings were built that way because of the smell from the horse droppings and other sanitation issues in the street.

1916/1917 was a time when cars were still competing with horses for the streets of America.

This ad and pic are a snapshot of that time in history when horses and cars overlapped.

A true horseless carriage.
Thanks for posting.

[James Landi]

" It would be difficult for you to suggest to yourself..." etc.   Amazingly arcane  syntax in that closing sentence! -- the entire ad is a study in cultural contrasts.  The "ornate" verbal narratives for "Cadillac cars" continued for many decades, featuring serious language, all attesting to quality, engineering,  comfort and safety. Certainly into the mid 20th century...   and now?  Times have changed --    thank you so much for posting.  Fascinating.  James

[chrisntam]

eq·ui·page
/ˈekwəpij/
Learn to pronounce
noun
1.
ARCHAIC
the equipment for a particular purpose.
2.
HISTORICAL
a carriage and horses with attendants.


...had to look that one up.